The Only ‘Link In Bio’ You’ll Ever Need

Some links in this article are affiliate links.

‘Link in bio’ — the dreaded social media catchphrase.

Before Instagram introduced the ‘swipe up’ feature, Instagrammers all over the world had to paste a link into the ‘website’ section of their profile bio every time they wanted to send their viewers from Instagram to another site like their blog, YouTube channel, etc.

Instagram isn’t the only place where this was an issue. Most websites, including Twitter, give you one spot for your “website”, so users have had to prioritize which platforms, campaigns, or blogs to promote.

While many accounts that don’t fulfill the requirements for the swipe up feature still opt for the changing “link in bio!” strategy — even more accounts have moved on to a new strategy, using a multi-functional link as their chosen link. This link normally takes the user to one page that features lots of different links to all of the things the user wants to promote alongside their brand.

There are several services that allow you to do this; to compile a number of links within one URL. Examples of this include, by and other links that allow you to create a ‘shoppable’ version of your Instagram page with links added to each post, like Instashop or Metricool. However, in my opinion, the best ‘link in bio’ option is offered by

The free version of matches and exceeds the features of a free account, and even lets you import your existing links to save you time.

It offers a customizable layout, the ability to put clickable social media icons at the top (separate from links), and the ability to feature a piece of content like a YouTube or Vimeo video, which is ideal for video creators or brands launching new products. also offers a digital shop, the ability to take direct requests from followers (for things like video shoutouts), and the ability to accept financial support from your followers with no transaction fee — all in the free account.

Unlimited links with thumbnails and even animations are all included in the free account, as are smart links, link scheduling and background, font, and button customization — a feature only included in Pro, by comparison.

Full analytics are also available to free accounts, as is the ability to subscribe users to a mailing list.

The ability to link to a Facebook pixel and to use Google analytics are available in the Pro account, as is the option for a custom domain (so you could map your own domain straight to your page).

In comparison, the free page is rather simple in design, doesn’t offer much customization and there’s no ability to separate social media links from other links, meaning that the page could have a number of links added before the user is even finished adding their social media channels. This means that users are again faced with the issue of having to prioritize their platforms, campaigns or blogs in order of which they want to promote, as the screen fills up rather quickly.

With, the layout allows the user to seperate social media accounts from other links, feature video content and also create a Bio at the top of the page where the user can explain who they are and what they are promoting.

In my opinion, this is the main factor that makes the better link for creators, brands, and businesses with multiple social media accounts, campaigns, and websites to promote concurrently.

Sign up here for a free account and get $20 in credit to use towards a Pro account, if you choose to upgrade. If you have an existing Linktree or Instagram account, it takes 30 seconds to set up and the free account has loads of options for customization and monetization.

Some links in this article are affiliate links.

Travel & Lifestyle Content Creator on YouTube, freelance multimedia journalist in Ireland.

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