The Only ‘Link In Bio’ You’ll Ever Need

Clare Cullen / Clisare
4 min readNov 11, 2020

Some links in this article are affiliate links.

‘Link in bio’ — the dreaded social media catchphrase.

Photo by energepic.com from Pexels

Before Instagram introduced the ‘swipe up’ feature, Instagrammers all over the world had to paste a link into the ‘website’ section of their profile bio every time they wanted to send their viewers from Instagram to another site like their blog, YouTube channel, etc.

Instagram isn’t the only place where this was an issue. Most websites, including Twitter, give you one spot for your “website”, so users have had to prioritize which platforms, campaigns, or blogs to promote.

While many accounts that don’t fulfill the requirements for the swipe up feature still opt for the changing “link in bio!” strategy — even more accounts have moved on to a new strategy, using a multi-functional link as their chosen link. This link normally takes the user to one page that features lots of different links to all of the things the user wants to promote alongside their brand.

Photo by Kerde Severin from Pexels

There are several services that allow you to do this; to compile a number of links within one URL. Examples of this…

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Clare Cullen / Clisare

YouTube Content Creator & Twitch Streamer. I use Medium to share and expand on my video features on YouTube.