How Much YouTube Paid Me For 1,000,000 Views In 2012 v 2018

Back when I first joined the YouTube partner program in 2012, there was a rule that you were not allowed to disclose your earnings. Judging by the recent trend of videos on YouTube revealing Adsense revenue, it seems like that rule is no longer be part of the YouTube partner program, and so, I’d like to discuss and compare earnings from two similarly “viral” videos I have had.

The first video was “Shite Irish Girls Say’, uploaded in January 2012, (from here on referred to as ‘SIGS’). It was a short, two-minute sketch jumping on a comedic trend sweeping YouTube at the time. It now sits at 1.7M views.

The second video was ‘Why I didn’t wear my Say Yes To The Dress’ video, uploaded in November 2018, from now on referred to as ‘SYTD’. It was a ten-minute, long-form “Storytime” style video, a style of video popular on YouTube at the time. It now sits at 1.3M views.